LUSTRE ADVISORY

Who is Amy (Amy Liang)

Amy Liang is a cross-cultural business strategist with over a decade of experience bridging East and West. With roots in Shanghai and professional experience spanning Fortune 500 companies and innovative startups, Amy brings a unique perspective to international business dynamics.

Her expertise lies in helping organizations navigate the complexities of Chinese business culture, from understanding guanxi (relationship networks) to decoding the unwritten rules that govern successful partnerships.

Who is 小抬

小抬 (Xiǎo Tái) is Amy's content creator persona, dedicated to making cross-cultural business knowledge accessible to Chinese-speaking audiences worldwide.

Through engaging video content, newsletters, and social media, 小抬 breaks down complex international business concepts into digestible insights — blending humor, storytelling, and practical advice.

What is Lustre Advisory

Mission & Vision

Our Mission

To bridge cultural gaps and unlock global opportunities by providing actionable business intelligence that transforms how organizations navigate international markets.

Our Vision

A world where cultural differences become competitive advantages, not barriers — where businesses of all sizes can confidently engage across borders with clarity and confidence.

What We Believe

Cultural intelligence is a superpower. Understanding how others think and work unlocks doors that remain closed to others.

Clarity beats complexity. We translate nuance into actionable insights.

Relationships matter. Trust is built through consistency, respect, and genuine value creation.