Over the past four decades, China's consumer market has transitioned from a period of scarcity and basic survival to a sophisticated, digitally-driven landscape centered on personal lifestyle. Historical analysis reveals a progression from the initial acquisition of household durables in the 1980s toward a modern experience economy defined
While the world's attention is fixed on China's major economic headlines, a quiet but monumental shift in its urban development strategy is redrawing the map of opportunity for 1.4 billion people. This isn't a minor policy adjustment; it's a fundamental overhaul
It all felt like a dream. For months, Chinese consumers were flooded with deals that seemed impossible: "zero-dollar" milk tea delivered to your door, coffee for pennies, and dinners at a fraction of their cost. This was the reality of an intense, near-hundred-billion-CNY subsidy war waged by China&
In this case, we examine the strategic joint venture between Starbucks and Boyu Capital, where Starbucks sold a 60% controlling interest in its Chinese retail operations. While the deal is based on a USD $4 billion enterprise value, Starbucks disclosed a total business valuation exceeding USD $13 billion by including