Readings

The New Eastern Aesthetics Playbook Feature Image

The New Eastern Aesthetics Playbook

In today’s China-facing consumer landscape, Eastern aesthetics is no longer a decorative layer. It has become a competitive language. The era of lazy localization - adding red-and-gold festive codes and calling it cultural relevance - is over. As cultural confidence rises and discretionary spending becomes more value-disciplined, Chinese consumers

Songtsam: redefining luxury in the Himalayas by building a philosophical moat Feature Image

Songtsam: redefining luxury in the Himalayas by building a philosophical moat

In the landscape of global luxury hospitality, Songtsam stands apart. It is not merely a hotel chain but a pioneering case study in the profound integration of cultural preservation, sustainable business, and high-end hospitality. Where many brands offer fleeting escapes, Songtsam has built an entire ecosystem dedicated to providing a