Who is Yang
Managing Partner, Lustre Advisory
I took my first finance job in Germany at 22, analyzing European IPOs. By 25, I was at UBS Singapore, investigating insider trading cases and navigating regulatory frameworks across Asia-Pacific. I wasn't following a plan - I was following curiosity.
Then went to Dartmouth Tuck, where the real education wasn't in the classroom. It was sitting across from founders in different markets, watching how they pitched impossibly ambitious ideas. It was realizing that the best opportunities exist in the gaps between markets and mindsets.
After Tuck, I went back to Shanghai and joined Baozun, China's largest e-commerce service provider, to lead corporate venture investments. For seven years, I was in the room for: Hong Kong IPO and cross-border capital raises; M&A deals bringing Gap into China's omnichannel retail ecosystem; 500+ early-stage consumer brand evaluations - beauty, outdoor, f&b, pets; Southeast Asia expansion strategies that actually worked on the ground.
I learned something most frameworks miss: Chinese business operates on its own logic, optimized for speed, scale, and platform dynamics that look chaotic from the outside but make perfect sense when you're inside the system.
That's what Lustre is for. To decode how it actually works for people who want to understand China's business landscape and to participate in it. I've spent 15 years moving between systems, from Shanghai to Munich, from Singapore to the US, and back to Shanghai again.
Cross-border isn't what I study. It's how I think.