Who is Amy
Founder, Lustre Advisory
I grew up in Shanghai, but I was never the typical Chinese girl. While my classmates optimized for Gaokao scores, I was training 30+ hours a week for international handball. That taught me early: you can follow the expected path, or you can walk your own.
At 18, I packed two suitcases and flew to Ohio alone. No family, no safety net, no fluent English. Over the next decade, I built a career most people said wasn't possible - first foreign hire at a boutique consulting firm, Dartmouth Tuck MBA, Wall Street. Then I made a choice that surprised everyone: I went back to China. Not because America wasn't working. But because I wanted to lead in the country that shaped me, and give back as a beneficiary of globalization.
Since 2019, I've been in the rooms where cross-border decisions actually get made: I've convinced global HQ not to exit China and delivered ahead of plan; built operations from scratch for Western brands entering China; made difficult decisions that cost me team I personally recruited when fiduciary duty demanded it; helped Chinese brands figure out how to go global.
I observed the same pattern every time: Western frameworks fail to explain how Chinese business operates. And Chinese companies going global face the same gap in reverse.
That's why I built Lustre. And I'm creating content to help you bridge the gaps.
Cross-border isn't what I do. It's who I am.